Famous name returns to EFTTEX

A famous old name is making a return to EFTTEX after a decade and has its sights firmly set on glory at the EFTTEX Best New Products Gala Evening.

The last time UK-based Eddystone exhibited at the event it picked up the Best Soft Lure Award for its Eddystone 2001 Plug Eel. Now, under the name of Tatler Eddystone, the company has high hopes for its Eddystone Eel 2012.

Tatler Eddystone, which designs and distributes the Tatler reel and Eddystone Eel lure brands, is making a comeback in Paris with a whole range of products that have been by designed Tatler Outdoors Director David Beer in conjunction with the company’s new reel factory, which has been set up with its new partner in China.

Visitors to the exhibition will also see a new side to Norstream at the show. After 15 years of concentrating on its OEM business, the Norwegian company will be launching its own brand, J-Stream, a range of spinning fly rods, reels and waders.

Norstream owner Dan Johannessen says J-Stream has been designed to supply retailers across Europe who are looking for a quality medium-priced range of spinning fishing tackle.

More innovation comes from leading European lure distributor Ultimate Fishing, which has invited five VIPs to its booth at EFTTEX this year.

The French company, which has made great progress in recent years distributing Japanese brands in Europe, will be playing host to the presidents of major Japanese lure manufacturers, Tenryu, Decoy, DUO, Vagabond and Madness.

The company says it has enjoyed tremendous product development over the last four years and wants to celebrate it with its Japanese partners.
Meanwhile, the French plastic fishing products manufacturer, Grenier Bolay SAS, will be looking for new distributors both in Europe and other continents when it visits the show.

It will also be launching a range of plastic bubble floats, which have undergone a new production process that makes them stronger – and cheaper.

Long-time EFTTEX supporter Snowbee says it has plenty of reasons why visitors should stop by its booth at Paris. The UK-based fly, predator and sea specialist has numerous new ranges to entice more distributors, including new fly line packaging for the popular XS and Classic Fly Lines, and new clothing for 2012. There is no less than five new Raptor Spinning reels and seven new Raptor rods as well as its new ST Waders which are going down a storm just months after their release.