Cyrille Viellard is the President and CEO of Rapala VMC Corporation, a global recreational fishing gear company with world-renowned brand Rapala. With an MBA from ESSEC Business School in Paris, he has been part of Rapala VMC since 2014, holding leadership roles in business development, European distribution, and as head of VMC’s hook manufacturing operations in France. As CEO, he is steering Rapala VMC toward brand orientated approach, operational excellence, and innovation. At the EFTTA Angling Summit in Berlin, he will share insights on sustainability, and the evolving future of recreational angling. He is also a board member of EFTTA.
