Fishing tourism is a growing niche in the travel industry that combines recreational fishing with tourism experiences. It not only offers thrilling fishing adventures but also boosts local economies, supports conservation efforts, and promotes sustainable fishing practices.
CBI, the Centre for the Promotion of Imports from Developing Countries, provides a website with valuable insights into fishing tourism. Based on their information, here are the key highlights and recommendations for developing the European fishing tourism market.
The European Fishing Tourism Market
The European market holds great potential for expansion, driven by sustainability trends, evolving technology, and a rising demand for outdoor experiences. To attract and retain fishing tourists, operators should focus on sustainable practices, personalized offerings, and digital marketing strategies.
Market Size & Growth
The global fishing tourism market was valued at $72.5 billion in 2023 and is projected to reach $211.1 billion by 2033, with an annual growth rate of 11.3%. Europe plays a key role in this market, with anglers spending €10.5 billion annually on fishing-related activities, including travel, equipment, and guided experiences.
Fishing Tourism Types
Fishing tourism in Europe offers a range of experiences, including freshwater fishing (fly fishing, ice fishing), saltwater fishing (deep-sea fishing, spearfishing), game fishing for prized species. Many fishing trips also include lodging in fishing lodges, guided tours, boat rentals, including specialised kayaks, and eco-tours, making it a well-rounded outdoor adventure.
Sustainability
Sustainability is a core focus, with catch-and-release being the dominant practice to preserve fish populations. Eco-conscious initiatives such as lead-free tackle, carbon-conscious fishing using electric boats, and conservation education are widely adopted. These efforts appeal to environmentally conscious anglers and contribute to the long-term health of fishing destinations.
Top Source Markets
Europe has several strong fishing tourism markets.
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Germany leads with 6.64 million anglers, generating €6.4 billion annually.
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Italy has 2.5 million anglers, with a strong interest in sport fishing and competitions.
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The UK boasts 2 million anglers, contributing £4 billion to the economy.
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Sweden, the Netherlands, France, and Spain also present significant opportunities for operators.
Consumer Behavior & Segmentation
Anglers can be categorized into Adventurous Anglers, Zen Anglers, Friendly Fishers, Social Dabblers, and Traditionalists, each with unique motivations. Fishing tourists are generally well-educated, affluent, and passionate about the sport, with an average participation of 17.9 days per year. Understanding these segments allows operators to tailor their offerings effectively.
Emerging Trends
Technological advancements are enhancing the fishing tourism experience. GPS navigation, drones for scouting fishing spots, and online booking platforms are making trips more accessible. Social media and fishing influencers are also driving interest, showcasing exotic destinations and unique fishing experiences. Additionally, personalized and remote fishing adventures in off-the-beaten-path locations are increasingly popular among high-spending anglers.
Opportunities & Challenges
The European fishing tourism market presents both opportunities and challenges.
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There is a growing need for accessible fishing tourism supporting the needs of disabled and elderly anglers.
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Sustainability practices are essential for long-term industry viability.
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Developing markets such as Mexico, Kenya, Thailand, and the Amazon region are becoming hotspots for fishing tourism, offering new opportunities for expansion and investment.
Fishing tourism in Europe is set to expand, driven by sustainability efforts, technological advancements, and an increasing demand for outdoor experiences. Businesses that prioritize eco-friendly practices, digital engagement, and customized fishing trips will be well-positioned to succeed in this growing market.
More information: visit the CBI website!
=>The European market potential for fishing tourism
=>Entering the European fishing tourism market
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CBI, the Centre for the Promotion of Imports
The Centre for the Promotion of Imports, funded by the Netherlands Ministry of Foreign Affairs, was established in 1971 to help businesses grow in a way that is fair and sustainable. It helps developing countries by enhancing business competitiveness and connecting them to EU and EFTA markets.
CBI provides market information tools, training for exporters and Business Support Organizations (BSOs), and guidance on export marketing, trade promotion, and regulatory requirements. It also supports capacity building for BSOs, focusing on market information, institutional development, and export diversification.
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