In memory of Jordi Hernández Aynes (1953–2026)

  • News

A great loss to EFTTA and the wider recreational angling industry
 

It is with great sadness that we share the news that Jordi Hernández Aynes, CEO of Calicó S.A. and member of the EFTTA Board, passed away on 2 November 2026.

Jordi's story is closely linked to EFTTA's own. He was born in Barcelona in 1953, into a family that was closely involved in Calicó S.A. When Calicó took part in creating EFTTA in the late 1970s, Jordi was there. In 1981, he became one of the members of EFTTA's very first Board. Over the following years, other colleagues from Calicó continued this commitment, keeping the company close to the association.

Jordi studied engineering and foreign languages. He used that background to build a long career in international business and trade representation. He was CEO of Calicó S.A. and of several other companies in the group. He was also active in his home country: he helped create ADAP, the Spanish Association of Recreational Fishing Tackle Distributors, which later became part of AFYDAD.

We were all very pleased when Jordi agreed to return to the EFTTA Board in June 2026. He brought a wealth of experience, knowledge and ideas, and a strong Southern European voice. We were looking forward to working with him again. It is very sad that this new chapter ended so soon.

Jordi will be remembered as one of the people who helped bring the European fishing tackle industry together. Our thoughts are with his family, his friends and everyone at Calicó S.A.

Thank you, Jordi, for your great commitment to EFTTA and our industry. Tight lines.

Gerard Bakkenes, on behalf of the EFTTA Board

➡️ Press Release

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