Anglers Against Litter campaign wins Keep Britain Tidy Award

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A joint initiative by the Angling Trust, Shimano, and the Environment Agency

The Anglers Against Litter campaign, a joint initiative run by the Angling Trust and Shimano and supported by the Environment Agency, has been honoured with a Keep Britain Tidy, Great British Spring Clean ‘Best in Business Award’.

This prestigious accolade recognises the contribution the campaign has made to environmental conservation and community engagement across the UK.

Shimano, a global leader in fishing tackle and accessories, has been the main sponsor of the Angling Trust’s Anglers Against Litter campaign since early 2023. The campaign has also been supported by the Environment Agency and funded from fishing licence income as part of the National Angling Strategic Services contract.

It was designed to tackle the escalating issue of litter around Britain’s waterways, but the initiative has since engaged with anglers and angling clubs nationwide to organise and promote litter picks, responsible fishing practices, and the importance of preserving natural habitats for future generations.

Shimano’s support for the Angling Trust has been instrumental in the campaign’s success. Their funding has enabled the Angling Trust to offer free litter-picking kits to angling clubs in return for a pledge to run at least three litter-pick events a year in their area. This has resulted in 122 clubs receiving kits and an estimated 4,000 bin bags of litter being collected in 2023.

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